Responsibilities

• Strategic Planning: Developing and implementing strategies for website growth, user engagement, and digital marketing.
• Content Management: Overseeing the creation, editing, and organization of web content to ensure it is accurate, relevant, and engaging.
• Team Coordination: Leading a team of web developers, designers, content creators, and other stakeholders to ensure cohesive and efficient website management.
• User Experience (UX): Ensuring the website is user-friendly, accessible, and provides a positive experience for visitors.
• SEO and Analytics: Implementing search engine optimization (SEO) strategies to improve website visibility and using analytics tools to track performance and user behavior.
• Project Management: Managing web development projects, including timelines, budgets, and resource allocation.
• Technical Oversight: Collaborating with IT and development teams to ensure the website’s technical infrastructure is sound, secure, and scalable.
• Performance Monitoring: Regularly reviewing website performance metrics, such as page load times, uptime, and user feedback, and making necessary adjustments.
• Marketing Integration: Coordinating with marketing teams to align web content and functionality with broader marketing campaigns and initiatives.
• Compliance and Standards: Ensuring the website adheres to industry standards, legal regulations, and best practices in areas such as data protection, accessibility, and usability.

Requirements and skills

• Web Development: Knowledge of HTML, CSS, JavaScript, and other web technologies.
• Content Management Systems (CMS): Proficiency in using CMS platforms such as WordPress, Drupal, or Joomla.
• SEO: Understanding of search engine optimization techniques to improve website visibility and rankings.
• Analytics Tools: Ability to use web analytics tools like Google Analytics to monitor and analyze website performance.
• Basic Design Skills: Familiarity with graphic design and user interface (UI) principles, and experience using design software like Adobe Photoshop or Illustrator.
• Security: Knowledge of website security best practices, including SSL certificates, firewalls, and data protection.
• Technical Troubleshooting: Ability to diagnose and resolve technical issues that may arise with the website.

Management and Strategic Skills

• Project Management: Ability to plan, execute, and oversee web development projects, including managing timelines, budgets, and resources.
• Team Leadership: Experience in leading and coordinating a team of developers, designers, content creators, and other stakeholders.
• Strategic Planning: Skills in developing and implementing strategies for website growth, user engagement, and digital marketing.
• Content Strategy: Ability to create and manage content strategies that align with organizational goals and user needs.
• Marketing Integration: Understanding of digital marketing principles and how to integrate web strategies with broader marketing campaigns.

Soft Skills

• Communication: Strong written and verbal communication skills to effectively convey ideas and collaborate with team members and stakeholders.
• Problem-Solving: Ability to identify problems and develop effective solutions quickly.
• Attention to Detail: Meticulous attention to detail to ensure the website is accurate, functional, and visually appealing.
• Adaptability: Ability to adapt to changing technologies, trends, and business needs.
• Customer Focus: A user-centric approach to ensure the website meets the needs and expectations of its users.