Social Media Specialist
Social media research:
- Researching and monitoring emerging TikTok, Instagram, and wider social media trends
- Identifying viral trends early and helping incorporate them into our social media strategy e.g. adapting trending challenges, memes, and formats to our audience.
Community Engagement:
- Actively researching and engaging in new social media trends and viral moments that fit our brand tone.
- Respond to comments, messages, and mentions in a timely manner based on our brand tone of voice to foster community engagement and trust
- Create meaningful relationships with followers and influencers to drive positive and exciting conversations around the brand.
Content Management:
- Upload and schedule content across TikTok, Meta, and YouTube in line with the content calendar.
- Ensure content consistency across all platforms, adhering to brand guidelines.
Social Media Strategy Support:
- Assist in developing and refining the social media strategy to increase brand visibility, engagement, and reach.
- Analyze performance metrics and provide insights for optimizing social media content and campaigns.
- Stay up to date with the latest social media trends, algorithms, and best practices, and apply this knowledge to content and strategy.
Other Tasks:
- Manages the CEO’s professional and personal schedules, including agendas, emails, emails, phone calls, customer management, and other corporate logistics.
Qualifications:
- 2-3 years of experience in social media management with a focus on TikTok, Meta (Facebook & Instagram), and YouTube.
- Strong communication skills for interacting with the community and handling customer queries.
- Outstanding use of the English language
- Proficient in social media analytics tools to monitor performance and derive insights.
- Excellent understanding of social media trends and algorithm updates for all focus platforms.
- Ability to manage multiple tasks and meet deadlines in a fast-paced environment.